Providing a quick and easy guide for all sellers

Rocket Growth Seller Education Center

The 4 easiest steps to successful online sales

01
Sign up for Coupang Marketpace
02
Register Rocket Growth products
03
Ship to coupang Logistics Center
04
Get sales with the Seller Rocket Badge
A quick and easy guide for all sellers

Rocket Growth Seller Education Center

The 4 easiest steps to successful online sales

Sign up for
Coupang Marketplace
Register a Rocket Growth product
Ship to Coupang Fulfillment Center
Get sales with the Seller Rocket Badge

Register Your Product

Rocket Growth Product Registration: A Simple Step-by-Step Guide

By any chance, are you not ready to register your business yet? You can register your product first before preparing for business registration.

You can sign up as a seller with just an email address and mobile phone number, and you can register products immediately after signing up.
Rocket Growth product registration is simple. You can register by entering the product name and conditions. If you do not have a product to sell yet, you can start with business verification first.

I want to register a new Rocket Growth product

Use of Rocket Growth services may be restricted in some categories.Check which categories are unavailable.

- Fresh food/refrigerated food/frozen food/plants that are easily perishable
- Diffusers, hand sanitizers, deodorants, detergents, fuel, various liquid cleaners, pesticides with high content of specific chemical ingredients
- Products filled with high-pressure gas of 1 mpa or more in the form of aerosol or spray
- Products that require installation and delivery
- Even if it is an open category, registration is restricted if the characteristics of the registered product are as above.
- Non-licensed products (Squid Game, Disney, Chanel, etc.) *If in possession, documents must be attached
- Products exceeding the size and weight standards
: Only products with a total length of three sides (width + length + height) of a single product (including packaging materials) less than 250 cm and a weight of less than 30 kg can be worn.

Use of Rocket Growth services may be restricted in some categories. Categories that cannot be operated are displayed as ‘Rocket Growth unavailable’ when selecting product registration > category. Additionally, for some products/categories, product registration details may change according to the guide.

Please refer to the help for more details.
Rocket Growth Category
1. Start registering products

Go to the Product Management > Product Registration page.

Items with a red dot are required and must be filled out!
2. Choose a sales method

You can easily register products by importing product information already being sold on Coupang.
After selecting “Rocket Growth,” registering products and creating inventory, Rocket Growth will handle everything from customer orders to returns.

3. Enter Display Product Name and Registered Product Name

✔️ Display product name: Enter the product name that will be visible to customers on the sales page and at checkout. Use the format 'Brand Name + Product Name' to help customers easily find and recognize your product.

✔️ Registered product name (for seller management): Product name for seller management, not visible to customers. Please set a name that is easy to manage.

If you enter other product names, brands, or spam keywords that are not directly related to the product, sales may be banned by the administrator.
4. Select a category

Enter your display product name, and Rocket Growth will suggest relevant categories for you. If you find a matching category, simply click 'Select'. By selecting a category, you'll be able to view the corresponding sales commission fee.

When choosing a category, make sure it matches the product you want to sell.
It is the seller's duty and responsibility to correctly categorize their products and comply with all relevant laws and regulations pertaining to those products.
Return policy
If you arbitrarily change the category to a category that does not match the product and register it, sales may be suspended or the product may be returned or shipped out.
5. Register an option

✔️ If the product has multiple options, select 'Add optional products'.
✔️ If there are no options for the product, select 'Single Product Registration'.

Return policy
Products registered in deal format cannot be registered and sold on Rocket Growth. This is because Coupang operates an item market that exposes identical products on one page. Failure to comply with this may result in suspension of product sales and return or removal of the product.
6. Register optional products

✔️ Enter the number of option names.
✔️ Enter optional attributes (such as size, color, etc.) that are automatically assigned to the category.

One product can be configured with up to 200 options.

✔️ “Regular price” means the amount before the discount, and “sales price” means the actual amount sold by Coupang after the discount.
✔️ There is no standard for specifying a sales price that can be registered, so feel free to write the sales price.
✔️ Note that the inventory quantity for Rocket Growth products is automatically set based on the quantity received during warehouse entry, so you don't need to enter it separately.

7. Registering a product image

The product image is a representative image of the product that Coupang customers see.

✔️ If there are no options for the product, select 'Basic Registration'.
✔️ If the product has multiple options, select 'Register by Option'.

* The recommended image form is shown below.
: Use a white background
: Use high resolution images
: Adjust the appearance of the product so that it is larger in the center of the representative image
: Set the image so that the length of the longest side of the product occupies more than 80% of either the width or height of the image area
: Use the front image of the product

Caution
Check out examples of iconic images that can negatively impact sales!
  • Images that combine or collage multiple contents are not allowed
  • No text added to main image
  • Including gifts or free gifts not allowed
  • Registering as a GIF file or moving image is not allowed

For option-specific registrations,

The representative image for each option must be uploaded to match the actual product. If the appearance or color of the product is different for each option, please upload an appropriate image for each option.

Return policy
This is an important item to check if the product is the actual product when receiving it at the distribution center. If there is a discrepancy between the image and the product, the product may be returned.
8. Register details

For the detailed description image, please register a specific product guide text that can increase the purchasing intention of customers searching for your product.

Recommended image size: 780px x 5,000px / JPG, PNG file under 10MB
9. Adding search terms

Although search terms are not mandatory, we strongly encourage you to use them. By adding relevant terms that accurately describe your products, you can improve their visibility and make it easier for customers to find them.

It is better for product exposure to include non-overlapping tags that are related to the seller's product rather than keywords that already exist in the category or product name.
If you enter irrelevant keywords, the product may be deleted later, so you must enter relevant keywords.
10. Add key product information

This field contains the main information of the product, and all required fields must be filled in.

✔️ If there is no brand, you can check “No brand” and use the automatic brand recommendation function when entering the brand name, or enter it directly.
✔️ If the manufacturer is unclear, enter the brand.

For Rocket Growth, only permanent gifts that are always provided with the main product are allowed, and temporary gifts are not permitted.
If temporary gifts are included, please remove all related content about the gifts from the detailed description and representative image
Return policy
When receiving logistics, the gift must be packaged together with the main product. If it is unrelated to the product being sold or cannot be confirmed, it may be returned.
Please note that if you choose ''Composed of a mixture of various products', your registration may be rejected if the combined products lack relevance or are merely variations of each other with only minor attribute changes.
The default sales period for Rocket Growth products is 'not set'. Occasionally, if you set a sales period and the product is received and displayed earlier than the set sales period, you may inquire that the product is not displayed. Please be careful when setting the sales period.
11. Add product information notice

If the information listed in the table is already provided in your product detail image, please check the 'Refer to product detail page' box

12. Adding search filters

A search filter is not required, but we recommend that you fill it out. Customers only need to enter filter attributes to be displayed in search results when setting a search filter. If you can't include all of them, you can select and include only the parts you think are necessary.

13. Upload required documents

The list of required documents may vary by category.
You must upload supporting documents proving the legality of the product being sold, and you may not be able to register the product if you do not register it.

5MB 이하의 PDF, HWP, DOC, DOCX, TXT, PNG, JPG, JPEG 파일 형식으로 업로드가 가능합니다.
14. Enter Rocket Growth Logistics receipt information

After checking the required consent items, click the 'Request for Sales' button at the bottom right.

Approval of product registration may take up to 24 hours depending on the category and inspection criteria.

The above information was entered when registering the first product, and there is no need to enter additional product information when receiving the next product.


I want to sell Marketplace products on Rocket Growth

Adding Marketplace products as Rocket Growth products

Go to the Wing> Product Management> Product View/Edit page.

If you look at the sales method column for the product you want to add from the product list on the product view/edit page, you'll see the [Add Rocket Growth Sales] button. Please click the button.

You can add a sales method to the Marketplace products you are selling using the Rocket Growth method.
Marketplace and rocket growth can be sold at the same time.

Click the button to go to the product registration page for that product. After entering the option information and rocket growth logistics information, click the [Request Correction and Inspection] button on the bottom right.

When registering a product through the [Add Rocket Growth Sales] button in the marketplace, the sales conditions are also copied.
If an “instant discount coupon” is applied to a product delivered by the seller after 2023.08.18, the same coupon will automatically be applied to the Rocket Growth product.
There is no need for the seller to add or set it separately.

Product Registration FAQ

How long does the inspection take?
A. Product inspection may take up to 5 business days (120 hours). If the sales status is under review: You can check the sales status for each option on the Wing > Product View/Edit page. After Rocket Growth product approval is requested, it is switched to under inspection, and the sales status value is displayed as under review/discontinued. You can check the reasons for each step of product inspection through the banner at the top of the product view/edit page.
Inspection of products subject to inspection takes time based on the start date of the processing date confirmed in the Modification History>Status Change History>Rocket Growth Inspection History tab.

Please check the inspection related help for more details.
Rocket Growth product inspection
After the Rocket Growth product was registered, sales were discontinued. What should I do?
A. Sales are suspended for various reasons, and the seller will be notified via WING representative email.
You can check the reason for sales suspension and how to request cancellation through the email you receive. If you reply to each email and provide an explanation, the person in charge will review whether sales can resume.
*Resumption of sales is not possible even if you request it through a different contact number, so please be sure to reply to the email you received.

Please check the help for more details.
Rocket Growth Inspection/Sales Discontinuation Processing Information
Send feedback

Do you have more questions about product registration?

Contact Seller Center

How did you like this guide?
Thank you for your comments.
Reflecting on comments...
Sorry for not being able to help.
Please let us know what needs to be improved Submit a comment
Reflecting on comments...