PixelArt is a manufacturer and distributor of computer peripherals, including monitors.

PixelArt has been in the computers and peripherals distribution business for over 30 years. (Business entity changed in 2020.) The company has built their distribution experience in the market, handling electronics such as storage devices and computer parts. Today, they are focused on monitors, even producing and distributing their own brand now.

As their sales continued to move sideways for a prolonged period of time, PixelArt was looking for anew driver for growth.

PixelArt was centered around B2B sales at the electronics arcade while also operating through online B2C sales channels in the open markets. The company had steady sales but felt that they had hit the growth ceiling, which compelled them to look at different ways to diversify their sales channels. "We weren’t seeing neither upward nor downward movement. We were just maintaining our status quo, and we were exploring what kind of options we had to boost our growth."

PixelArt decided to join Rocket Growth with the expectations for sales growth, as RocketGrowth allows sellers to run their business as they used to in the open market by way of distinguished delivery services for the benefit of customers.

PixelArt has been following the Rocket Growth business model since its inception (Jet Delivery) while operating on Coupang Marketplace. Once they understood that Rocket Growth was a business model that allowed them to control the product information and inbound process while providing a differentiated delivery service called Rocket Delivery, they saw an opportunity to increase their sales. Around then, they were just beginning to have flagship products of their own. "Rocket Growth began to take flight just as we were starting to see our flagship products show some presence. The timing was just perfect."

Rocket Growth sales skyrocketed in the second month of joining and has become PixelArt's largest sales channel.

PixelArt ramped up their ads in the second month, which brought them unquestionable results."Our product exposure didn't go up right away after we joined. Our sales began to go up as we increased the ads. We had originally planned the Rocket Growth inbound quantity for a flagship product, but as sales skyrocketed, we quickly sold out of the product in October, in just 2 months after launch. In November, we started to see even greater sales once we had stable inventory."

Ensured by their product’s good performance on Rocket Growth, PixelArt seized the opportunity to participate in a promotion event, which pushed their sales to take off to the next level. "When we participated in the (RocketGrowth-only) promotions, our sales took a drastic turn upwards. It wasn’t something that we had ever experienced when we were just in the existing open market.”  RocketGrowth is now the key sales channel for PixelArt.

"We used to focus on offline B2B channels, and Coupang accounted only for a single-digit share. But after Rocket Growth, sales from Coupang jumped, up to almost half of the total. Rocket Growth has increased our overall monthly sales by over 50%."

Despite such growth, the proportion of their CS work did not go up in proportion.

"If we were to sell as much directly, we  would have had to spend that much time on CS. This is what all electronics  sellers have gone through. However, our CS-related tasks and the time we spend on them have  been reduced because Coupang takes care of CS (even the traditional domains  of distributors, such as delivery) for products that we sell via Rocket Growth."

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PixelArt plans to leverage Coupang Rocket Growth for their new products in the future.

"We have more than 10 new products in the pipeline, which we believe will become the new drivers of growth once they are securely established via RocketGrowth." PixelArt's story shows how electronics manufacturers with competitive products can enjoy explosive sales growth and streamlined operations when they actively execute their inventory management and exposure strategies by way of Rocket Growth.

"If you have a product that has accumulated sales data and shows signs of customer demand, I highly recommend Rocket Growth for it."

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