When I was looking for a breakthrough in my life, I learned about Rocket Growth and started an online retail business for the first time in my life.

CEO Lee Jae-gun chose Rocket Growth as a way to reach financial freedom: “I worked really hard in restaurants and buffet kitchens for 6 years. I was amazed by the repetitive daily routine of how long I should live like this. While moving to a food franchise company, he said, “This is my first and last company. I just thought, “As soon as I left this company, I would set up my own company and do my own work.”

I first learned about Rocket Growth on YouTube while looking for items to start a business. “Coupang is all the rage these days. I said, “People like me can just sell, and many people do it as a side job.”

Since Coupang is in charge of sales/inventory management/delivery/CS tasks, and only sourcing and sales management are managed by the seller, I found it attractive that the workload compared to profit can be minimized. “I had a lot of trouble starting a business, but I was afraid and hesitated. However, watching YouTube videos of successful sellers with Rocket Growth showed a blueprint for a future lifestyle, and I was convinced of that. I wanted to do everything right, so I left the company rather than a side job and started Rocket Growth right away as my main job.”

If you can analyze the business environment and approach it strategically, then Rocket Growth is a land of opportunity.

CEO Lee Jae-gun improved his understanding of the online distribution business and Rocket Growth through various methods, including videos, materials, communities, and lectures related to Rocket Growth.

“I think there are definitely steps to growing at Rocket Growth. When we first started selling, sales increased a lot, but I felt that we should have a medium- to long-term strategy in terms of profit.
Since then, we have been paying close attention and strategically sourcing products through market demand analysis. We also optimized ad investments by analyzing keyword ad performance. Also, since Coupang is a space where sales are centered on customers and products rather than sellers, understanding Coupang's various policies was essential.”

The usage fee for Rocket Growth was also determined to be reasonable.

“I thought the Rocket Growth fee was rather cheap. I thought I had a lot to gain by paying a little more compared to traditional shipping costs.
If I were to hire employees for the company and entrust them with tasks such as storage, packaging, delivery, and customer service, I guarantee that the cost would be much greater than this cost. Rather, I decided that it would cost less and earn a lot of time.”

When Rocket Growth achieved monthly sales of 70 million won in 5 months, my life changed 180 degrees.

CEO Lee Jae-gun registered one product in March 2024, sold only 1 to 2 quantities, and generated over 6 million won in sales in May 2024, when full-scale sales began. After that, it grew more than 10 times in 5 months and achieved monthly sales of 70 million won.
“Touching money that I had never imagined changed my life 180 degrees. I thought a lot about wanting to live freely without spending my time, but now I'm living that life. Because of the Coupang system, I think I was able to quickly increase sales by myself. I sincerely thank Coupang.”
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CEO Lee Jae-gun has been growing his business by selling all the products he has handled since the beginning of full-scale online distribution until now, using only Coupang Rocket Growth.

In the future, we aim to build our own brand in the household goods category.

Reseller operators can grow their business in two main directions. It is a direction to increase the variety of products handled as much as possible, grow killer products in specific areas, and enhance profitability. CEO Lee Jae-gun aims first to grow the business in the latter direction. “In the process of selling products in various categories, I found that the area I have more insight into than other sellers is interior and kitchen goods. I want to create an authentic brand that many people can understand in this category area.”

Business automation is also an area that the CEO is interested in. “I started this business because I have a dream lifestyle, so I want to handle more products by automating not only the work I outsourced to Rocket Growth, but also the product planning and sales management areas I am currently working on. Not right away, but I think building a system is essential if we want to grow 100 times in the future.”

The story of CEO Lee Jae-gun, who grew up with Rocket Growth in a short period of time after entering the store, is an example of a role model for many sellers who start Coupang with the goal of side job/financial freedom.