Global Nihilo is a golf equipment manufacturer operating the “THE MAKE” and “CREATION” brands.

Established in 2020, it is a company specializing in the manufacture of golf equipment, and produces and distributes various golf equipment such as balls, bags, and apparel. We operate multiple brands such as “The Make,” which has a trendy sensibility, and “Cretion,” a premium golf fashion.

We started Coupang and Rocket Growth by changing the distribution method from B2B to B2C.

Global Nihilo began selling Coupang by changing the distribution method from initial B2B delivery to B2C. In a situation where manufacturing capabilities were proven, it was decided that direct distribution could reduce distribution costs and further strengthen relationships with consumers. After a period of simultaneous distribution of the same product with the customer that delivered the product and Global Nihilo, the manufacturing headquarters, began to exclusively distribute new products in 2024. “After a period of transition to B2C, Coupang's sales skyrocketed as exclusive distribution products were created.”

We are actively experiencing the effects of rising sales, rapid market analysis, and labor cost savings, and we are operating a business centered around Rocket Growth.

As of the 3rd quarter of 2024, Global Nihilo generated approximately 70% of online retail sales from Coupang Rocket Growth. The center of the company's sales has become rocket growth, and now we are considering rocket growth from the product planning stage.

“What is unique about the demand from Coupang customers is that products needed the next day have a higher share of sales compared to other businesses. Examples include product lines such as golf balls and gloves. I'm trying to increase the number of products of this nature.
We are also trying to improve product characteristics based on Coupang customer reviews and package products optimized for Coupang's logistics system. More than 80% of the products are planned taking into account the Rocket Growth sales environment.”

In addition to sales, the biggest advantage of Rocket Growth as a golf equipment company is “customer response speed.”

“The biggest characteristic of Rocket Gloss is that it responds very quickly. After a company uploads a product and sets up an ad, if you want to see a response from other commerce, you need to test for as long as a month or as short as 2 to 3 weeks to get a sense of demand.
However, in the case of Coupang Rocket Growth, you can quickly check customer feedback on the product within 1 to 2 weeks. I think that's why I'm focusing more on Coupang Rocket Growth.”

I also feel that Rocket Growth's fee structure is reasonable.

“As the current CEO, I have confirmed that Rocket Growth really simplifies advertising management/logistics/CS operations compared to our own mall or other channels.
Online distribution sales increased due to Rocket Growth, but the number of logistics/CS employees decreased. The workforce structure has changed to focus on planning/design personnel specialized in online distribution. Considering the reduction in work and labor costs, I am rather satisfied with the fee system.” 

We plan to operate all products with proven demand as rocket growth.

“For each product sold as Rocket Growth, we carefully manage the entire sales process so that issues such as product quality/packaging methods do not occur as much as possible. Demand for products is steady, and we examine whether stable inventory can be prepared, and all products that meet the standards are operated with Rocket Growth.”

With Rocket Growth as a partner, I was able to focus more on new product planning and branding.

“Even if I developed a good item on other channels, it took a lot of time and money to secure and expose consumer contacts as a new seller, so it was difficult to try out and show various products. However, in Coupang, which focuses on products, we have confirmed that if the product is competitive, our company, which is a new seller, can also display the product at the top. I think we now have an environment where we can compete on an equal footing with other competitors. The goal is to focus on product planning and introduce a variety of new products, and become a well-known brand in the golf equipment category, saying, “Trendy golf equipment is THE MAKE, CREATION.”

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