“Wherever I go, I'll always talk about it. The foundation of our success is called Coupang Rocket Growth. Well, it's true.”
For Beaudiani, who was struggling to compete with big companies offline while spending huge marketing expenses, the answer was Coupang Rocket Growth.
“As the COVID-19 period passed, we saw the beauty market shift from offline to online. That's why I decided to enter the Coupang store in 2021.
Actually, I wasn't sure. For me alone, I mainly bought snacks and daily necessities for kids at Coupang. But I realized it when I started selling. Ah, so many women were here. I mean, our main target customer was at Coupang. “
Beaudiani (Yeonji Cosmetics) has now not only increased its annual sales 36 times from Rocket Growth, but has also begun exporting to China based on growth in Rocket Growth.
Previously, the zone itself was the goal, but now Beaudiani goes beyond survival and focuses on diversifying its main products and expanding the market!
“Coupang's performance also helps us a lot in exports. The contract process with the Chinese partner was also based on the results of Coupang, the leading commerce company in Korea.”
Now Beauty is also from Rocket Gloss! Rocket Growth supports Beaudiani's growth.